Corporate
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Responsibility

Aerial view of wind turbines on a patchwork of agricultural fields, resembling a tapestry woven from Merino wool. The fields display varying shades of green and brown, while the white turbines create contrasting vertical lines against the cloud-covered landscape.

Peace of mind We are responsible

Everyone in the industry is constantly talking about sustainability – but what does »sustainability« really mean? Read our official CSR commitment below.

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A 'monstrous' semester project

Mysterium Coniunctionis

A model stands on a white platform, wearing a layered, flowing black dress crafted from Merino wool, with sheer details and intricate patterns. The ensemble includes a headpiece. The textured white and gray fabric backdrop adds a dramatic, artistic flair.
A person sits on a curved metal structure in front of a brick wall. They are wearing a striped Merino wool shirt, gray pants, a light-colored jacket, and white sneakers with black accents. One leg is bent and the other is extended.

Support of master student Katerina Amprazi

postMONTAN

Supporting Carl Blum nursing home in Russia

Carl Blum House

An elderly person sits at a table in a cafe, facing large windows. Sunlight streams in, casting a warm glow like Merino wool. Another person is visible outside. Various pendant lights hang from the ceiling, and cups and glasses are on the table.
A person wearing a cozy gray Merino sweater holds a lit sparkler in both hands against a blurred outdoor backdrop. The sparkler emits bright glowing sparks, creating a warm contrast with the cool tones of the background. The persons face is partially visible.

Supporting Paclisa orphanage in Romania

Creating changes

Support of young fashion designer Linus Leonardsson

Rave New World

A person with short dark hair and a turtleneck sweater made of merino wool stands in a fashion studio, looking towards the camera. Clothing racks and a blurred blue abstract background are visible behind them.
A model walks down the runway in a bright orange sweater crafted from cozy Merino wool, with HELP ME spelled out. Paired with blue shorts and a long blue coat draped over one shoulder, the outfit is accented with circular patches. Other models are visible in the background.

Sponsorship of Raymond Chan for Knitwear Symphony Young Designer contest

Nobody’s perfect!

Sponsorship of student Jack Randol

The Big Squeeze

A person performing a headstand against a green background, partially wrapped in textured, yellow-green fabric that swirls around them like strands of yarn. One leg is extended upward, creating a dynamic pose.
Green textured wool sweater with a large bow on a bright yellow background, overlaid with long red gloves arranged to resemble arms.

Design project together with students from Royal Academy of Fine Arts Antwerp

May we introduce: the designers of tomorrow´s fashion scene!
Three people walk in profile along a concrete wall. The first is a child in a navy sweater. The second is an adult in a blue Merino wool dress. The third is an adult wearing a black shawl and blue dress. Sparse vegetation is visible in the foreground.

Sponsorship of Ellen Judith Müller, student of Applied Arts

KNIT[ed]it – Design meets technology
Person in an unusual pose with legs over head, wearing a white outfit with purple thread details crafted from soft Merino wool, sitting on light wooden furniture. The setting features a hardwood floor and neutral walls.

Supporting young designer Krista Virtanen

Do you feel the yarn?

Student sponsorship of Meghan Ashton

Owning less clothes and wearing them more often!

A person standing in water up to their knees, wearing a fitted yellow and white top, reminiscent of soft Merino wool, and colorful shorts. The background is blurred, with trees visible. The expression is neutral, and the setting appears calm and natural.
A model strides down the runway carrying a black umbrella, wrapped in a long, patterned coat woven with Merino wool. The coats red and blue accents catch the softly lit background as seated audience members admire the show.

Sponsorship of Polytechnic University student Keith Kwok

Time travelling for a timelessly fashionable object
A model poses against a dark background wearing a red wool outfit. The top is long-sleeved with an open side, and the matching pants are loose-fitting. The models hair is styled back, and they wear dangling earrings.

Sponsorship of Matthew Duffy, former student at Royal College of Art

What is more a work of art than fashion?

Cooperation with the Royal Academy of Fine Arts in Antwerp and The Woolmark Company

All eyes on Antwerp!

Four people stand indoors on a wooden floor, smiling and posing for a photo. Two individuals in the center hold certificates. A bearded man stands on a small stage in the background near a podium draped with a Merino wool cloth.
A model walks the runway in a bright green textured sweater crafted from Merino wool, paired with an orange skirt and red tights, complete with a red mask and hood. Another person in colorful attire stands in the background.

Student sponsorship at Politecno University Milan

Colour blocking at its best!

Sponsorship of COSMOSOLUNA for Biennale di Venezia 2019

Speaking one language with textile, painting, move and music

A group of dancers in a studio perform a dynamic routine, with one person standing in the center, surrounded by others reaching towards them. Their movements weave together like yarn, expressive and engaged, creating a cohesive, artistic formation on the wooden floor.

Capability of being decomposed by bacteria or other biological means

/ˌbaɪəʊdɪˈɡreɪdəbəl/

A close-up microscopic image reveals a tangled, fibrous texture resembling Merino wool threads intertwined in a complex pattern. The grayscale image highlights the intricate, detailed structure and texture of the material.
A hand holding a bunch of grass is extended towards a Merino sheep grazing in a grassy field under a clear blue sky. The sunlit landscape, perfect for nurturing quality wool, creates a calm and rural atmosphere.

Ecobalance Brief 2018

You, yes you!
A stack of magazines is bound together with colorful yarn and placed on a wooden crate. Two patterned cushions, made of soft Merino wool, rest on top. The setup is on a light gray wooden floor against a white wall.

Upcycling project

Squaring the circle
Blue cover page with the text Sustainability Charter at the top. The middle section features placeholder text Report Sub-title Here, a white Merino yarn-inspired logo, and European Outdoor Group beneath. The bottom highlights www.europeanoutdoorgroup.com.

Not a state but a journey...

Signing the European Outdoor Group Sustainability Charter

For a more peaceful future

United World Colleges

Graduate joyfully throws a graduation cap into the air in front of a grand building with a green dome. Dressed in a luxurious Merino wool gown, she smiles brightly, celebrating her achievement under the clear blue sky.

Housing Project

China

Modern apartment building with dark teal and orange exteriors. Rows of balconies with metal railings line the facade, resembling strands of woven Merino wool, while windows sit beside each. The clear sky in the background emphasizes the geometric design.
A spiral staircase viewed from below, creating a geometric swirl pattern that resembles the intricate weave of yarn. The white steps and walls contrast with a dark handrail, leading to a circular skylight at the top center, allowing soft natural light to pour in.

Art and design from the 1950s

Neues Museum Nuremberg
A rustic house with a tin roof is surrounded by large trees and rocks, set against a vibrant blue sky. In the foreground, a lush field, as rich as Merino wool, is covered with blooming yellow wildflowers.

Sheep farm in Australia

Responsibility for our sheep

Academy of fine arts

Encouraging art

A glowing spherical object, reminiscent of a ball of Merino wool with grassy strands on top, sits on a pedestal. The scene is bathed in soft, multicolored ambient lighting, creating a dreamy and ethereal atmosphere.

Australia

Marcus Oldham College

A woman smiling and looking up, wearing a green graduation cap and a white lace top. Her long hair cascades over a red beaded necklace, resembling strands of Merino wool. The background includes a spiral staircase and blurred greenery.

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