Rave New World

2020, March 02

Support of young fashion designer Linus Leonardsson

…and here it is: Linus Leonardsson’s collection “Rave New World”! After the young fashion designer had won the joint competition last year, he stopped by at our headquarters to get an insight into the yarn world and to select the perfect qualities for his designs. With support from The Woolmark Company and Karim Guest New York, Linus created a beautiful knitwear collection for The Guestlist Collection, which he presented at London Fashion Week.
By combining fun and glamour, he created a sustainable, high-quality Merino line from our yarns that addresses an important social issue: The gender expectations within the fashion Industry. With his designs, he wants to open the borders for the new, young generation.
It was a pleasure to work with such a promising young fashion talent!
For more insights, check out the video about the project here!